International marketing

International marketing

by Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

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Title Statements

  • Full title :International marketing / Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine.

Edition Statements

  • Publication Date:© 2020
  • Edition:Eighteenth edition, international student edition

Publication Statements

  • Publisher(s):McGrawHill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:© 2020

The Physical Object

  • Description:xxxii, 682 Seiten : Illustrationen, Diagramme, Karten

Edition Identifiers

  • ISBN:9781260547870, 1260547876
  • oclc:on1159119062
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Internationales Marketing

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce

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Files & Downloads

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