Internet marketing, start-to-finish
by Buerkle, Catherine Greiling, Dunrie, (Greiling, Dunrie Allison) Juon, Catherine
Synopsis: This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance.
Read More ↓Title Statements
- Full title :Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle
Summary
Synopsis: This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance.
Read More ↓Edition Statements
- Publication Date:2011, ©2012
Publication Statements
- Publisher(s):Que
- Place of Publication:Indianapolis, Ind
- Language:eng
- Publication Date:2011, ©2012
Notes
"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover
Includes index
The Physical Object
- Description:xxii, 293 s. : : illustrations ; : 23 cm
Edition Identifiers
- ISBN:9780789747891, 0789747898
- oclc:ocn772579138
- LC Classification:HF5415.1265
- Dewey Decimal:658.8 72
Table of Contents
I Building a formula for success: Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need. II Building the engine: The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility. III Running the engine: Running the feedback loop ; Special consideration.s for international organizations. Appendix. TropiCo's state of the web report
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