Title Statements
- Full title :Lead generation for dummies / Dayna Rothman.
Edition Statements
- Publication Date:2015.
- Edition:1st
Publication Statements
- Publisher(s):For Dummies
- Place of Publication:Hoboken, NJ
- Language:eng
- Publication Date:2015.
The Physical Object
- Description:1 online resource.
Edition Identifiers
- ISBN:9781119120513, 1119120519, 9781119120520, 9781119120506, 1119120500, 1119120527, 9781119120520
- oclc:ocn935675882
- LC Classification:HF5415.1265 ǂb M555 2015eb
- Dewey Decimal:658.872
Table of Contents
Title Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond This Book; Where to Go from Here; Part I: Getting Started with Inbound Marketing; Chapter 1: What Is Inbound Marketing, Anyway?; Knowing the Basics of Inbound Marketing; Understanding Inbound as a Philosophy and as a Marketing System; Learning Why Inbound Marketing Is Important to Your Organization; Exploring the Benefits of Inbound Marketing; Defining the Differences between Traditional and Inbound Marketing.
Understanding the Four Objectives of a High-Performance Conversion SystemIntroducing the Three-Step Inbound Process; Things You Can Do Now; Chapter 2: Introducing the Inbound Philosophy into Your Organization; Creating Satisfaction within Your Organization; Overcoming Internal Resistance to Inbound Marketing; Things You Can Do Now; Chapter 3: Diagnosing Your Current Inbound Marketing Performance; Performing an Inbound Marketing Assessment; Understanding Why You Should Perform an Inbound Assessment; Knowing What to Assess; Determining Who Should Perform Your Inbound Assessment.
Things You Can Do NowChapter 4: Prescribing Strategic Inbound Marketing Solutions; S…
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