Marketing in practice 2006-2007

Marketing in practice 2006-2007

by Curtis, Tony, (Anthony)

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Title Statements

  • Full title :Marketing in practice 2006-2007 / Tony Curtis.

Edition Statements

  • Publication Date:2006.

Publication Statements

The Physical Object

  • Description:1 online resource (380 pages)

Edition Identifiers

  • ISBN:9780080501192, 0080501192, 9781136420832, 1136420835, 9781136420788, 1136420789, 9781136420825, 1136420827, 9780750680080, 0750680083
  • oclc:ocn180186975
  • LC Classification:HF5410
  • Dewey Decimal:658.8

Table of Contents

Unit 1. An overview of the marketing system -- unit 2. The context of marketing -- unit 3. The integrated marketing mix : product -- unit 4. The marketing mix : price -- unit 5. The marketing mix : place -- unit 6. The marketing mix : promotion -- unit 7. The integrated marketing mix : service extension (people, physical evidence and process) -- unit 8. The management of marketing information -- unit 9. Skills for the marketer -- unit 10. Budgets and schedules -- unit 11. Bringing it all together : the marketing plan.

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Subjects

BUSINESS & ECONOMICS -- Distribution BUSINESS & ECONOMICS -- Marketing examination study guides Guides de l'étudiant Marketing Marketing -- Guides de l'étudiant. -- E… Marketing -- Study guides. -- Examinati… Study guides

Writers

Curtis, Tony, (Anthony)

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