Title Statements
- Full title :Marketing information and research / Matthew Housden.
Edition Statements
- Publication Date:2010.
- Edition:1st ed
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2010.
The Physical Object
- Description:1 online resource (viii, 279 pages) : : color illustrations
Edition Identifiers
- ISBN:9780080966625, 0080966624
- oclc:ocn900233886
- LC Classification:HF5415.2
- Dewey Decimal:658.83
Table of Contents
Ch. 1. The role of information in marketing -- ch. 2. The database and CRM -- ch. 3. The scope and nature of the research industry -- ch. 4. Secondary data -- ch. 5. Observation research -- ch. 6. Qualitative research -- ch. 7. Quantitative data -- ch. 8. Sampling -- ch. 9. Questionnaire design -- ch. 10. Quantitative analysis and the presentation of results.
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