Marketing plans for services

Marketing plans for services: a complete guide, third edition

by McDonald, Malcolm

Type Book
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Title Statements

  • Full title :Marketing plans for services : a complete guide, third edition / Malcolm McDonald, Pennie Frow and Adrian Payne.

Edition Statements

  • Publication Date:2011
  • Edition:3rd ed

Publication Statements

  • Publisher(s):John Wiley & Sons, Ltd
  • Place of Publication:Chichester, West Sussex, U.K
  • Language:eng
  • Publication Date:2011

Notes

Title from title screen.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9780470979419, 0470979410, 9780470979440, 0470979445, 9781119951865, 1119951860, 9780470979099, 0470979097
  • oclc:on1331431085
  • LC Classification:HD9980.5
  • Dewey Decimal:658.8/02

Subjects

Service industries -- Marketing Service industries -- Planning

Writers

McDonald, Malcolm Frow, Pennie Payne, Adrian

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