Services marketing

Services marketing: people, technology, strategy

by Lovelock, Christopher H.

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Title Statements

  • Full title :Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

Edition Statements

  • Publication Date:2022
  • Edition:9th ed

Publication Statements

  • Publisher(s):World Scientific
  • Place of Publication:New Jersey
  • Language:eng
  • Publication Date:2022

The Physical Object

  • Description:xviii, 665 p. : : il.

Edition Identifiers

  • ISBN:9781944659790, 194465979X, 9781944659820, 194465982X
  • oclc:on1289494044

Subjects

Customer services -- Marketing Marketing -- Gestion Marketing -- Management Professions -- Marketing Professions libérales -- Marketing Service industries -- Marketing Services (Industrie) -- Marketing Servicio al cliente Servicios (Industria) -- Marketing

Writers

Lovelock, Christopher H. Wirtz, Jochen

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