Marketing research

Marketing research: an applied orientation

by Malhotra, Naresh K.

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Title Statements

  • Full title :Marketing research : an applied orientation / Naresh K. Malhotra.

Edition Statements

  • Publication Date:2020.
  • Edition:7th ed., global ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow, England [etc.]
  • Language:eng
  • Publication Date:2020.

The Physical Object

  • Description:882 p. : : il., gráf. ; : 28 cm.

Edition Identifiers

  • ISBN:9781292265636, 1292265639
  • oclc:on1198282122

Subjects

Marketing -- Investigación Marketing -- Metodología Marketing research

Writers

Malhotra, Naresh K.

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