Marketing to millennials
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Read More ↓Title Statements
- Full title :Marketing to millennials / by Corey Padveen.
Summary
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Read More ↓Edition Statements
- Publication Date:©2017.
Publication Statements
- Publisher(s):John Wiley & Sons, Inc
- Place of Publication:Hoboken, N. J.
- Language:eng
- Publication Date:©2017.
Notes
Includes index.
The Physical Object
- Description:xv, 336 pages : : illustrations ; : 24 cm.
Edition Identifiers
- ISBN:9781119369042, 1119369045
- oclc:ocn962352844
- LC Classification:HF5415.332.Y66
- Dewey Decimal:658.8/34
Table of Contents
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
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