New products management

by Crawford, C. Merle, (Charles Merle)

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Title Statements

Full title :New products management.

Edition Statements

Publication Date:2011.
Edition:10th ed

Publication Statements

Publisher(s):McGraw-Hill Irwin
Place of Publication:New York
Language:eng
Publication Date:2011.

Notes

Previous edition: 2008.

The Physical Object

Description:xvi, 576 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780073404806, 0073404802, 9780071289238, 0071289232
oclc:ocn754637941
LC Classification:HF5415.153
Dewey Decimal:658.575

pt. One: Overview and opportunity identification/selection. 1. The strategic elements of product development -- 2. The new products process -- 3. Opportunity identification and selection: strategic planning for new products -- pt. Two: Concept generation. 4. Creativity and the product concept -- 5. Finding and solving customers' problems -- 6. Analytical attribute approaches: introduction and perceptual mapping -- 7. Analytical attribute approaches: trade-off analysis and qualitative techniques -- pt. Three: Concept/project evaluation. 8. The concept evaluation system -- 9. Concept testing -- 10. The full screen -- 11. Sales forecasting and financial analysis -- 12. Product protocol

pt. Four: Development. 13. Design -- 14. Development team management -- pt. Five: Launch. 16. Strategic launch planning -- 17. Implementation of the strategic plan -- 18. Market testing -- 19. Launch management -- 20. Public policy issues -- App. A: Sources of ideas already generated -- App. B: Other techniques of concept generation -- C: The marketing plan -- D: Guidelines for evaluating a new products program.