Product management

Product management

by Lehmann, Donald R.

Type Book
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Title Statements

  • Full title :Product management / Donald R. Lehmann ; Russell S. Winer.

Edition Statements

  • Publication Date:2005.
  • Edition:4. ed

Publication Statements

  • Publisher(s):McGraw-Hill/Irwin
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2005.

Notes

Literaturangaben.

The Physical Object

  • Description:XVI, 494 Seiten : : Illustrationen, Diagramme.

Edition Identifiers

  • ISBN:0072865989, 9780072865981, 0071238328, 9780071238328
  • oclc:ocn265587915
  • LC Classification:HF5415.15
  • Dewey Decimal:658.56

Subjects

HF 5410-5541 Marketing Marketing Product management Produits commerciaux -- Gestion Produktmanagement

Writers

Lehmann, Donald R. Winer, Russell S.

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