Satisfaction: a behavioral perspective on the consumer

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"The writing is accessible, yet the subject matter is highly detailed, suitable for marketing researchers as well as advanced students of marketing and consumer behavior. Highly recommended. Graduate, research, and faculty collections"--Choice.

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Title Statements

Full title :Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver.

Summary

Edition Statements

Publication Date:©2010
Edition:2nd ed

Publication Statements

Publisher(s):M.E. Sharpe
Place of Publication:Armonk, N.Y
Language:eng
Publication Date:©2010

The Physical Object

Description:1 online resource (35 entries) : : 75 images, digital files

Edition Identifiers

ISBN:9781782688983, 1782688986, 9781317460220, 1317460227
oclc:ocn854922145
LC Classification:HF5415.335
Dewey Decimal:658.8/12

Introduction: What is satisfaction? -- pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Consommateurs -- Satisfaction Consumer satisfaction Consumer satisfaction -- Evaluation