Sensory Evaluation Practices
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before gene…
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- Full title :Sensory Evaluation Practices.
Summary
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been consider.
Read More ↓Edition Statements
- Publication Date:2012.
- Edition:4th ed
Publication Statements
- Publisher(s):Elsevier Science
- Place of Publication:Burlington
- Language:eng
- Publication Date:2012.
Notes
5.4.4 Description of difference.
The Physical Object
- Description:1 online resource (449 pages).
Edition Identifiers
- ISBN:1283717174, 9781283717175, 0123820871, 9780123820877, 9780123820860, 0123820863
- oclc:on1058870642
- LC Classification:TX546 .S76 2012
- Dewey Decimal:664.072
Table of Contents
Front Cover; Sensory Evaluation Practices; Copyright Page; Contents; Foreword; Preface; 1 Introduction to Sensory Evaluation; 1.1 Introduction and objective; 1.2 Historical background; 1.3 Development of sensory evaluation; 1.4 Defining sensory evaluation; 1.5 A physiological and psychological perspective; 2 The Organization and Operation of a Sensory Evaluation Program; 2.1 Introduction; 2.2 Organizing a sensory evaluation program; 2.2.1 Goals and objectives; 2.2.2 Program strategy; 2.2.3 Professional staff; 2.2.4 Facilities; 2.2.4.1 Booth area; 2.2.4.2 Preparation area.
2.2.4.3 Data processing2.2.4.4 Satellite facility; 2.2.5 Test methods; 2.2.6 Selection of subjects; 2.2.7 Subject screening procedures; 2.2.8 Performance monitoring and motivation; 2.2.9 Requests and reports; 2.2.10 Operations manual; 2.2.11 Planning and research; 2.2.12 Strategic use of research vendors; 2.2.12.1 Advantages of using outside resources; 2.3 Conclusions; 3 Measurement; 3.1 Introduction; 3.2 Components of measurement: scales; 3.2.1 Nominal scales; 3.2.2 Ordinal scales; 3.2.3 Interval scales; 3.2.4 Ratio scales; 3.3 Selected measurement techniques; 3.3.1 Hedonic scale.
3.3.2 Face scales3.3.3 Labele…
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