Sensory evaluation practices $c
1. Introduction to sensory evaluation -- 2. The organization and operation of a sensory evaluation program -- 3. Measurement -- 4. Test strategy and the design of experiments -- 5. Discrimination testing -- 6. Descriptive analysis -- 7. Affective testing -- 8. Strategic applications -- 9. Epilogue. Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provi…
Read More ↓Title Statements
- Full title :Sensory evaluation practices $c.
Summary
1. Introduction to sensory evaluation -- 2. The organization and operation of a sensory evaluation program -- 3. Measurement -- 4. Test strategy and the design of experiments -- 5. Discrimination testing -- 6. Descriptive analysis -- 7. Affective testing -- 8. Strategic applications -- 9. Epilogue.
Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provide answers to these questions and more. Sensory evaluation provides strategic information at various stages in the product lifecycle including the front end of innovation, new product development, product optimization, marketplace audits, and quality control among others. Sensory research can help identify issues that contribute to a product's success (or failure). This fourth edition draws on the author's practical experience in partnering with business associates in marketing and development teams to bring creativity and innovation to consumer driven product development in today's global business environment. The field of sensory science continues to grow and is now recognized as a strategic source of information for many Fortune 500 companies.
Edition Statements
- Publication Date:2012 ;
- Edition:Fourth edition
Publication Statements
- Publisher(s):Elsevier Academic Press
- Place of Publication:Paises Bajos
- Language:eng
- Publication Date:2012 ;
The Physical Object
- Description:1 recurso en línea (1 recurso en línea :) : ill.
Edition Identifiers
- ISBN:9780123820860, 9780123820877, 0123820871, 0123820863
- oclc:on1045642816
- Dewey Decimal:664.072
Subjects
Writers
More from this Series
No reviews yet. Be the first to rate this work.
Related Works
more →
Dairy processing: improving quality
Physical methods in food analysis
Enzyme engineering in food processing
International Congress on Engineering and Food, Helsinki University of Technology)
Agricultural and food chemistry: past, present, future
Agricultural and food chemistry: past, present, future
Biotechnology and food ingredients
Biotechnology and food ingredients
Files & Downloads
-
Sensory Evaluation Practices -- (.pdf)
PDF · 3.4 MB · updated -
Flavour Science: Proceedings from XIII Weurman Fl…
PDF · 46.5 MB · updated
Rate & Review