Services marketing

Services marketing: managing the service value chain

by Bruhn, Manfred

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Title Statements

  • Full title :Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi

Edition Statements

  • Publication Date:2005

Publication Statements

The Physical Object

  • Description:XXVI, 478 Seiten : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:0273681575, 9780273681571
  • oclc:ocn845947831
  • LC Classification:HD9980.5
  • Dewey Decimal:658.8

Subjects

Business logistics Customer services Dienstleistungssektor Kundenmanagement Marketing Service industries

Writers

Bruhn, Manfred Georgi, Dominik

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