The digital frontier

The digital frontier: how consumer companies can create massive value through digital transformation

by Sohoni, Ajay

Type Book
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"Part 1 demystifies the startup world for the executives offering up an insider view on how and why unicorns exist and sometimes fail. It discusses the top 10 technology trends and top 10 consumer trends that will be relevant in the next decade. Part 2 describes in detail the digital transformation that is imminent in 6 different parts of a consumer-facing company - what the author calls the '6 digital frontiers': Advertising, Engagement, Commerce, Product development, Manufacturing and Corpora…

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Title Statements

  • Full title :The digital frontier : how consumer companies can create massive value through digital transformation / Ajay Sohoni.

Summary

"Part 1 demystifies the startup world for the executives offering up an insider view on how and why unicorns exist and sometimes fail. It discusses the top 10 technology trends and top 10 consumer trends that will be relevant in the next decade. Part 2 describes in detail the digital transformation that is imminent in 6 different parts of a consumer-facing company - what the author calls the '6 digital frontiers': Advertising, Engagement, Commerce, Product development, Manufacturing and Corporate functions. Part 3 offers up a simplified 4-stage approach for companies to start from scratch and build valuable use cases, applying all the knowledge shared earlier in the book"--

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Edition Statements

  • Publication Date:©2021

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Chichester, West Sussex
  • Language:eng
  • Publication Date:©2021

The Physical Object

  • Description:xiii, 274 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781119803249, 1119803241
  • oclc:on1245247149
  • LC Classification:HC79.T4
  • Dewey Decimal:658.4/06

Subjects

Business enterprises -- Technological i… Customer relations Entreprises -- Innovations

Writers

Sohoni, Ajay

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