The product manager's handbook

by Gorchels, Linda

Type Book

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Title Statements

Full title :The product manager's handbook / Linda Gorchels.

Edition Statements

Publication Date:2012.
Edition:4th ed

Publication Statements

Publisher(s):McGraw-Hill
Place of Publication:New York
Language:eng
Publication Date:2012.

The Physical Object

Description:viii, 392 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780071772983, 0071772987, 9780071773416, 007177341X
oclc:ocn720261260
LC Classification:HF5415.15
Dewey Decimal:658.8

The multifaceted nature of product management jobs and structure -- Leadership and management competencies -- Business competencies -- Intelligence gathering -- Planning frameworks -- Road maps, innovation, and the fuzzy front end -- Creating--and getting approval for--business cases -- Overseeing the new product projects -- Formulating and executing launch plans -- Life-cycle management -- Managing brand equity -- Marketing strategy and go-to-market efforts -- Establishing a global mindset -- Goal and performance alignment.