Title Statements
- Full title :Total relationship marketing / Evert Gummesson.
Edition Statements
- Publication Date:2008.
- Edition:3rd ed
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2008.
Notes
Previous edition: 2002.
The Physical Object
- Description:1 online resource ([xv], 376 pages) : : illustrations
Edition Identifiers
- ISBN:9780080880112, 0080880118
- oclc:ocn940857844
- LC Classification:HF5415.55
- Dewey Decimal:658.8
Table of Contents
Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM : drivers of a paradigm shift in marketing.
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