The food industry needs to systematize the subjective discipline of sensory analysis for effective new product development, market research, & quality assurance. This book shows "how-to" & is authored by a panel of industrial experts from one of the world's leading centers of ex…
Investigates the trends and technologies that are transforming the world of food, including America's obsession with Japan, genetic engineering, and nanotechnology.
Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry…
Abstract: New technologies for improving existing sources of protein are presented and discussed in the first of a 3-volume series on the status, needs, sources, and sociopolitical aspects of the world protein supply. The material is primarily directed to the agricultural scient…
