People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loy…
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by pub…
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by pub…
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by pub…
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publ…
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being"--Résumé de l'éditeu…
Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to ex…
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
"Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to e…
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being."--Provided by publi…