Consumer psychology
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being
Read More ↓Title Statements
- Full title :Consumer psychology / Cathrine V. Jansson-Boyd
Summary
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being
Read More ↓Edition Statements
- Publication Date:©2010
Publication Statements
- Publisher(s):Open University Press/McGraw-Hill
- Place of Publication:Maidenhead
- Language:eng
- Publication Date:©2010
Notes
IMD-Felder maschinell generiert
The Physical Object
- Description:Online-Ressource (XI, 258 Seiten) : Illustrationen
Edition Identifiers
- ISBN:1283338378, 9781283338370, 033523979X, 9780335239795, 033522928X, 9780335229284, 0335229271, 9780335229277, 6613338370, 9786613338372, 1283337975, 9781283337977, 0335229271, 9780335229277, 033522928X, 9780335229284
- oclc:ocn838368961
- LC Classification:HF5415.32
- Dewey Decimal:658.8342
Table of Contents
Front cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back cover.
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