Few would dispute that we live in an unequal and unjust world, but what causes this inequality to persist? Danny Dorling claims in this book that in rich countries social inequality is no longer caused by not having enough resources to share, but by unrecognised and unacknowledg…
Review of Marketing Research: vol. 3
Review of marketing research: vol. 1
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience str…
Trans fatty acids in human nutrition
Seit der Liberalisierung des deutschen Strommarktes Ende der 1990er Jahre konkurrieren Stromanbieter um Privatkunden. Wenn Stromanbieter am Markt bestehen wollen, müssen sie Kunden gewinnen und binden. Hierzu ist eine profunde Kenntnis des Konsumentenverhaltens notwendig. Jörg H…
"Effects of Organic Production on Food Quality" is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings and the results of food monitoring programs in North Ame…
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R & D, academia and marketing research companies to share their experiences, cutting edge consumer research tools…
Incorporating the latest technologies & advances in a cohesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and…