La consommation est aujourd'hui au coeur de nos vies et participe à la construction de notre identité. Un gestionnaire se doit donc de connaître les concepts essentiels à la compréhension des comportements des consommateurs. Communication mobile, médias sociaux, consommation res…
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transform…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; marke…
The symposium brought together tourism, hospitality and leisure researchers from around the world to report research, share ideas, and advance consumer psychology and consumer behaviour theory in this important economic sector. In this sector, consumption is characterized by alm…
Contains papers presented at the Third Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) at La Trobe University, during 5-8 January, 2003.
This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
