"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
The evolutionary bases of consumption
by Saad, Gad
fromMarketing and consumer psychology series
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to c…
In public debates, communication campaigns and public policies, it is increasingly common to attribute to consumers and their agency an ability to help solve a broad array of societal problems. This tendency is particularly clear in the field of food consumption, owing to the fa…
The handbook of food research
The last twenty years have seen a burgeoning of social scientific and historical research on food. The field has drawn in experts to investigate topics such as: the way globalisation affects the food supply; what cookery books can (and cannot) tell us; changing understandings of…
La consommation est aujourd'hui au coeur de nos vies et participe à la construction de notre identité. Un gestionnaire se doit donc de connaître les concepts essentiels à la compréhension des comportements des consommateurs. Communication mobile, médias sociaux, consommation res…
Consumer data research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transform…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical ex…
