At present, the picture of the ethnic media is incomplete. There is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community & (2) how the production & consumption of ethn…
The internet and social media make managing a company''s reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.
The symposium brought together tourism, hospitality and leisure researchers from around the world to report research, share ideas, and advance consumer psychology and consumer behaviour theory in this important economic sector. In this sector, consumption is characterized by alm…
Contains papers presented at the Third Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) at La Trobe University, during 5-8 January, 2003.
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; marke…
This is a fully rewritten and extended version of the successful textbook “Innovation of food production systems”. It focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects …
