A continuing 'cry for the new', it is said, drives present-day consumerism. People are producing and buying new goods in ever-larger quantities. However, in the past, consumer choices for new products were paralleled and even overlapped by structurally embedded practices such …
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
by Saad, Gad
fromMarketing and consumer psychology series
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to c…
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and di…
COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble…
Small in number but great in influence, mobile elites have shaped the contours of global capitalism. Today these elites continue to flourish globally but in a changing landscape. The current economic crisis—and rising concerns about the moral legitimacy of extreme wealth—coinc…
In public debates, communication campaigns and public policies, it is increasingly common to attribute to consumers and their agency an ability to help solve a broad array of societal problems. This tendency is particularly clear in the field of food consumption, owing to the fa…
The last twenty years have seen a burgeoning of social scientific and historical research on food. The field has drawn in experts to investigate topics such as: the way globalisation affects the food supply; what cookery books can (and cannot) tell us; changing understandings of…
