Corporations -- Public relations

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Organizational discourse: a language-ideology-power perspective

by Fox, John, Fox, Renata

0 Type: Book

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Crisis management at the speed of the Internet: trend report

by Hayes, Bob, Kotwica, Kathleen, Security Executive Council

fromSecurity Executive Council risk management portfolio

0 Type: Book

The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broa…

Crisis management at the speed of the internet: trend report

by Hayes, Bob, Kotwica, Kathleen

fromSecurity Executive Council risk management portfolio

0 Type: Book

Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cro…

Public relations cases: international perspectives

0 Type: Book

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public re…

Public relations cases: international perspectives

0 Type: Book

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public re…

Public relations cases: international perspectives

0 Type: Book

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public re…

Public relations cases: international perspectives

0 Type: Book

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations functio…

Public relations and the corporate persona: the rise of the affinitive organization

by St. John, Burton

fromRoutledge new directions in public relations and communicat…

0 Type: Book

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they shar…