"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regio…
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern touris…
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regio…
Le titre et la couverture de l’ouvrage annoncent immédiatement le ton de cet atlas si particulier. Vous y trouverez recensées soixante cartes anciennes pour autant de lieux maudits à éviter en préparant votre périple. Du bidonville de Kibera (Kenya), en passant par le château de…
An examination of the current interest in the study of heritage, particularly in the tourist industry. This text attempts to identify and examine the heritage industry, offering a better understanding of the nature of heritage, its uses and economic, social, cultural and politic…
