This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' botto…
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing - and why businesses need both points of view in order to succeed.
Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods.
Introduction to dysfunctional leadership -- Bullying -- Tyrant leadership -- Unethical leadership -- The dark triad -- The dark triad -- Narcissism -- Psychopaths running our organizations -- Machiavellian leadership : the story of a prince -- Surviving the dysfunction -- The ro…
Since the early twentieth century, scholars have researched leadership and it is one of the most researched topics of our time. Understanding how to be a strong leader and what makes a good leader is something that we continue to strive to understand. Research ponders various po…
Since the early twentieth century, scholars have researched leadership and it is one of the most researched topics of our time. Understanding how to be a strong leader and what makes a good leader is something that we continue to strive to understand. Research ponders various po…
Forward / by Fred Voskoboynikov -- The concept of self-regulation in the studies of human activity -- Applied and systemic-structural activity theories / Gregory Bedny, Inna Bedny and Waldemar Karwowski -- Assessing the probability of decision-making outcomes in task analysis / …
This book presents new data in Applied Activity Theory (AAT) and Systemic-Structural Activity Theory (SSAT), that can be used in the study of human performance. The SSAT is the high-level generality theory that offers standardized principles of the analyses of human activity. Th…
"Bestselling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together thr…
"Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers c…
Managing for Happiness offers a complete set of practices for more effective management that makes work fun. Work and fun are not polar opposites; they're two sides of the same coin, and making the workplace a pleasant place to be keeps employees motivated and keeps customers co…