L'émotion est aujourd'hui le cour même de l'acte d'achat.¦Les besoins des consommateurs étant largement satisfaits, l'entreprise ne peut plus se contenter d'un marketing classique, rationnel et segmentant comme l'enseignait Philip Kotler, et doit totalement redéfinir sa stratégi…
"Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harnes…
Handbook of research on identity theory in marketing
"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found…
Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example ... Salesman Joe routinely writes deals on homes worth over $3 million ... while poor Bill bangs his head against the wall trying to sell $24 cell phones. Lindsay…
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses…
Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example ... Salesman Joe routinely writes deals on homes worth over $3 million ... while poor Bill bangs his head against the wall trying to sell $24 cell phones. Lindsay…
Neuromarketing for dummies
by Pohlmann, Andrew P., Steidl, Peter, Genco, Stephen James
fromFor dummies
Neuromarketing for dummies
by Pohlmann, Andrew P., Steidl, Peter, Genco, Stephen
fromFor dummies
Neuromarketing for dummies
by Pohlmann, Andrew P., Steidl, Peter, Genco, Stephen James
fromFor dummies
Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to yo…
Neuromarketing for dummies
by Pohlmann, Andrew P., Steidl, Peter, Genco, Stephen James
fromFor dummies
Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to yo…
Neuromarketing for dummies
by Genco, Stephen J., Pohlmann, Andrew P., Steidl, Peter
fromFor dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old q…
