The Sage handbook of marketing theory
Esta obra presenta nuevas ideas, materiales y tecnologías existentes y entre sus principales características se encuentran:Investigación activa. Son ejercicios cortos en los cuales se pide al lector realizar alguna investigación en Internet y desempeñar los roles de investigador…
Investigación de mercados cuenta con un enfoque práctico y aplicado y ofrece una cobertura equilibrada de material tanto cualitativo como cuantitativo. Refleja las tendencias actuales del marketing internacional, la ética y la integración de Internet. Introducción a la investiga…
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, application…
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, application…
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools…
R for marketing research and analytics
by Feit, Elea McDonnell, Chapman, Christopher N.
fromUse R!
R for marketing research and analytics
by Feit, Elea McDonnell, Chapman, Chris
fromUse R!
Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linea…