"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience st…
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the marke…
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. This is the first major study of brands and gaming and shows huge opportunities for brand development.
Auf die Marktanforderungen nach individuellen Lösungen reagieren Unternehmen häufig mit neuen Produktvarianten. Dies führt auch bei kleinen und mittelständischen Unternehmen zu einer nicht mehr beherrschbaren Prozess- und Produktkomplexität. Die Folgen sind ein hoher Kosten- und…
A guide for any product manager looking to become successful in the ever changing and increasingly pressurized Information, Communication and Technology market, this title covers areas such as: selecting target markets; creating a positioning statement; writing a financial parag…
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.