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Product management
by Lehmann, Donald R., Winer, Russell S.
fromMcGraw-Hill/Irwin series in marketing
0
Type: Book
Product management
by Lehmann, Donald R., Winer, Russell S.
fromMcGraw-Hill/Irwin series in marketing
0
Type: Book
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels o…
Das Fachbuch beleuchtet das Thema Nachhaltiges Produktmanagement aus zwei verschiedenen Perspektiven: Zum einen aus der Sicht des Produktmanagements und zum anderen aus der Sicht des Nachhaltigkeitsmanagements. Es spricht damit Interessierte und Experten beider Unternehmensberei…
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking …
In "New Test for Authenticity", the authors give managers two key questions to ask about their company, their leader or public face, or their company's offering: Is it true to itself? Is it what it says it is? In "Definitive Standards of Authenticity", the authors list the five …
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.