"It's Not How Good You Are ... is a concise guide to making the most of yourself -- a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world's most competitive industries, Paul Arden o…
Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.
The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The …
"The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it." "T…
"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minor…
"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minor…
An exploration of the fast food industry in the United States, from its roots to its long-term consequences.
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a …
"The Discourse of Advertising explores the language of contemporary advertising. The words of advertisements are not viewed in isolation, however, but in complex interaction with music and pictures, other texts around them, and the people who make and experience them." "This sec…
