Annotation
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is an ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersect…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Translating Promotional and Advertising Texts
by Torresi, Ira
fromTranslation practices explained
Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
The advertising and consumer culture reader
The advertising and consumer culture reader
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function withi…
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Bernic…
"In this encyclopedia of low-brow aesthetics, Daniel Harris concentrates on the contagious appeal of that which is not art, on the uses of the useless, the politics of product design and advertising. We learn how advertisers exaggerate our sensual responses to eating, how nature…
"It's Not How Good You Are ... is a concise guide to making the most of yourself -- a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world's most competitive industries, Paul Arden o…
Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.
The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The …
"The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it." "T…