Annotation
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is an ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersect…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Translating Promotional and Advertising Texts
by Torresi, Ira
fromTranslation practices explained
Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
The advertising and consumer culture reader
The advertising and consumer culture reader
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function withi…
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Bernic…
'Promotional Cultures' documents how the professions and practices of promotion have interacted with and reshaped so much in our world - from commodities, celebrities and popular culture to politics, markets and cicvil society.' [Cover].