Arming you with powerful tools from the field of psychology; this book will show you how to build every business connection into the kind of relationship that leads to referrals; joint ventures; and sustainable business growth. --
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In todays social media world; it literally pays to be likeable. Revealing the 11 principles of business likeability; this book presents a blueprint that organizations of all sizes can use to spur growth; profits; and overall success. --
This book gives readers a guide to relationship success at work and in life. Each of the 26 laws is explained using real-life stories. The second section presents 16 common relationship challenges with specific solutions. You'll read about: the top Citigroup executive whose rela…
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet…
Drawing from such process methodologies as LEAN and the Capability Maturity Model; this book helps you develop a social media process that is quantifiable; repeatableand improvable. --
Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. "Brand Together" will show you how to involve all sta…
"Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards t…