Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn …
La 4e de couverture indique : "Mercator couvre tous les aspects fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et de communication, stratégies marketing, marketing relationnel, politique de fidélisation, etc. Il intègre les derniers …
Introduction: why most B2B marketing sucks! -- The maturity curve: going from status quo to B2B 2.0 -- The TEAM framework: this is what you have been waiting for -- You can start today by putting the TEAM framework into action -- From boring to boring to bonus 2 bonus. The ulti…
The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. --
Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities …
Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities …
"Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities…
This title explains how the core Dynamics CRM 2011 fits in today's organizations and explains everything users and managers need to make the most of it.
Teach yourself Microsoft Dynamics CRM 2011 in 24 hours.
In just 24 sessions of one hour or less, you'll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book's straightforward, step-by-step approach, you'll learn how to orchestrate successful CRM projects, automate processes, create more effic…
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
