Research perspectives on social media influencers and brand communication
by Burns, Kelli S., Martinez, Amanda R., Luttrell, Regina, Agozzino, Alisa, Barclay, Courtney A., Harrison, Lisa, Hernandez, Terri N., Landsberger, Alexa, Lo Castro, Jenna M., Mariani, Ronda, Torres, Kylie, Wallace, Adrienne A., Wesner, Kearston L.
"Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a b…
"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen and the globalizati…
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"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and…
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers
