Relationship marketing

Social Media Engagement For Dummies

by Sherman, Aliza, Elliott Smith, Danielle

fromFor dummies

0 Type: Book

Put 'engage' front and center in your social media marketing engagement strategies!When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're respo…

Social media engagement for dummies

by Sherman, Aliza, Smith, Danielle Elliott

fromFor dummies

0 Type: Book

Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.

Unleashing the ideavirus

by Godin, Seth

0 Type: Book

Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

Unleashing the ideavirus

by Godin, Seth

0 Type: Book

Advocates the idea that information about a product is spread most effectively from customer to customer. The author argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully laun…

Romancing the brand: how brands create strong, intimate relationships …

by Halloran, Tim

0 Type: Book

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay …

Designing the customer-centric organization: a guide to strategy, structure, and process

by Galbraith, Jay R.

0 Type: Book

"Designing the Customer-Centric Organization" offers today's business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremo…

Microsoft Dynamics CRM 2011 Application Design

by Pal, Mahender

0 Type: Book

""Microsoft Dynamics CRM 2011 Application Design"" is a hands-on guide for beginners or intermediate users that allows you to build applications that will add value to your business. Each chapter builds on the last with added levels of complexity with code examples and screensho…

Microsoft Dynamics CRM 2011 application design

by Pal, Mahender

0 Type: Book

Dynamics CRM 2011 application design.

Microsoft Dynamics CRM 2011 Application Design

by Pal, Mahender

0 Type: Book

""Microsoft Dynamics CRM 2011 Application Design"" is a hands-on guide for beginners or intermediate users that allows you to build applications that will add value to your business. Each chapter builds on the last with added levels of complexity with code examples and screensho…

Brand advocates: turning enthusiastic customers into a powerful ma…

by Fuggetta, Rob

0 Type: Book

Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; …

Brand advocates: turning enthusiastic customers into a powerful ma…

by Fuggetta, Rob

fromBusinessPro collection

0 Type: Book

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor;…

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor;…

Brand advocates: turning enthusiastic customers into a powerful ma…

by Fuggetta, Rob

0 Type: Book

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor;…

Brand advocates: turning enthusiastic customers into a powerful ma…

by ProQuest (Firm), Fuggetta, Rob

0 Type: Book

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor;…

Brand advocates: turning enthusiastic customers into a powerful ma…

by Fuggetta, Rob

0 Type: Book

"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor;…