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"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) …
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Clo…
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities."
"Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter th…
"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by pub…
"Networks powered by algorithms are pervasive. Major contemporary technology trends-Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society-are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to soci…
"A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to sh…
The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and…