The Social Web, or Web 2.0, has recently gained popularity because of its low cost and ease of use. Social tagging sites (e.g. Flickr and YouTube) offer new principles for end-users to publish and classify their content (data). Tagging systems contain free-keywords (tags) genera…
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Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
