"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
A guide for first-time entrepreneurs, discussing how to fund startups, virtual networking, failure case studies, and more.
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online …
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. Many charts.
This text is about the brewing war between Google and Facebook. It's about the intersection of search and social media, and who will control that intersection. Google knows everything you search for, but that is no longer enough.
"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness…
