"B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utiliza…
Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?
"The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Sellingprovides a practical, step-by-step outline for harnessing the s…
Machine generated contents note: Chapter - 00: Foreword; Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - Like Randy; Chapter - 04: Don't be mad at Facebook; you just suck at marketing; Chapter - 05: Swipe right: sal…
"The eighth edition of th ...
Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion.
Making Media: Production, practices, and professions
Our story -- Strength through fandom -- The power of fan-centric business -- Get closer than usual -- Let go of your creations -- Give more than you have to -- Build identity to become more than the product -- Be smart about influencers -- Break down barriers -- Listen to rehuma…
This volume provides a critical examination of the evolution of platform economies in India. Contributions from leading media and communications scholars present case studies that illustrate the social and economic ambitions at the heart of Digital India. Across interdisciplinar…