This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
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This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the text establishes the television commercial as a vital form of film art.
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
The advertising and consumer culture reader
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Type: Book
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function withi…
Annotation
An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is an ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersect…
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Deco…
