Advertising and society: an introduction

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing.

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Title Statements

Full title :Advertising and society : an introduction / edited by Carol J. Pardun.

Summary

Edition Statements

Publication Date:©2013.
Edition:2nd ed

Publication Statements

Publisher(s):Wiley-Blackwell
Place of Publication:Chichester, U.K
Language:eng
Publication Date:©2013.

The Physical Object

Description:1 online resource (xiii, 296 pages) : : illustrations

Edition Identifiers

ISBN:9781118587768, 1118587766, 9781118587621, 1118587626
oclc:ocn852388677
LC Classification:HF5813.U6
Dewey Decimal:659.1/0420973

pt. I. Enduring issues -- pt. II. Emerging issues.

Subjects

advertising Advertising -- Social aspects Advertising -- Social aspects -- United… Advertising -- United States Advertising, Political Advertising, Political -- United States Publicité -- Aspect social -- États-Unis Publicité politique -- États-Unis United States