Display advertising: an hour a day
A guide to promote a business with effective online display ad campaigns.
Read More ↓Title Statements
- Full title :Display advertising : an hour a day / David Booth, Corey Koberg
Summary
A guide to promote a business with effective online display ad campaigns.
Read More ↓Edition Statements
- Publication Date:2012
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, NJ
- Language:eng
- Publication Date:2012
Notes
1 Online Advertising. 2 Overview of Display Advertising. 3 Fundamental Display Advertising Concepts. 4 Month 1: Planning Your Campaigns. 5 Month 2: Targeting Your Audience. 6 Month 3: Building Your First Display Campaign. 7 Month 4: Creating Image Ads. 8 Month 5: Video Ads. 9 Month 6: Launch and Measure Your Campaigns Performance. 10 Month 7: Optimizing the Performance of Your Campaigns. 11 Month 8: Advanced Topics. 12 Month 9: Using LinkedIn and Facebook Display Ads.
The Physical Object
- Description:xxii, 505 s. : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:9781118179710, 1118179714
- oclc:ocn838464102
- LC Classification:HF6146.I58
Table of Contents
1 Online Advertising -- 2 Overview of Display Advertising -- 3 Fundamental Display Advertising Concepts -- 4 Month 1: Planning Your Campaigns -- 5 Month 2: Targeting Your Audience -- 6 Month 3: Building Your First Display Campaign -- 7 Month 4: Creating Image Ads -- 8 Month 5: Video Ads -- 9 Month 6: Launch and Measure Your Campaigns Performance -- 10 Month 7: Optimizing the Performance of Your Campaigns -- 11 Month 8: Advanced Topics -- 12 Month 9: Using LinkedIn and Facebook Display Ads.
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