Exploring marketing research

Exploring marketing research

by Zikmund, William G.

Type Book
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Title Statements

  • Full title :Exploring marketing research / William G. Zikmund, Oklahoma State University, Barry J. Babin, University of southern Mississippi.

Edition Statements

  • Publication Date:2007
  • Edition:Ninth edition, instructor's edition

Publication Statements

The Physical Object

  • Description:xxi, 698 pages : : chiefly color illustrations ; : 29 cm

Edition Identifiers

  • ISBN:9780324317510, 0324317514
  • oclc:ocn842267704
  • LC Classification:HF5415.2
  • Dewey Decimal:658.83

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