Location-based marketing for dummies

Type Book

Rate 0.0 /5

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.

Details

Files

Reviews

Download

Title Statements

Full title :Location-based marketing for dummies / Aaron Strout and Mike Schneider.

Summary

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:2011.

The Physical Object

Description:1 online resource (xix, 262 pages) : : illustrations

Edition Identifiers

ISBN:9781118132043, 1118132041, 9781118132050, 111813205X, 9781118132067, 1118132068
oclc:ocn757390337
LC Classification:HF5415
Dewey Decimal:658.872

Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.

Subjects

branding Branding (Marketing) BUSINESS & ECONOMICS -- E-Commerce BUSINESS & ECONOMICS -- Mail Order BUSINESS & ECONOMICS -- Marketing Business and Management Business communication Communication dans l'entreprise Consommateurs -- Comportement Consommateurs -- Recherche Consumer behavior Consumers -- Research Customer relations Internet marketing Internet marketing -- Social aspects Marketing Marketing -- Gestion Marketing -- Management Marketing sur Internet Marketing sur Internet -- Aspect social