Product marketing for technology companies

by Butje, Mark

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Title Statements

Full title :Product marketing for technology companies / Mark Butje.

Edition Statements

Publication Date:©2005.

Publication Statements

Publisher(s):Elsevier Butterworth-Heinemann
Place of Publication:Amsterdam
Language:eng
Publication Date:©2005.

Notes

Includes index.

The Physical Object

Description:xiii, 192 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:0750659947, 9780750659949
oclc:ocm52532113
LC Classification:HF5415.153
Dewey Decimal:658.575

1. Product marketing for technology companies -- 2. spider in the web -- 3. product life cycle process -- 4. Mission statement for your product -- 5. Product positioning -- 6. product adoption life cycle -- 7. product launch -- 8. Cost price calculations -- 9. Finance for non-financials -- 10. You and the sales force -- 11. You and the engineers -- 12. If your product is a service -- 13. Managing the product portfolio -- App. I. product plain -- App. II. Product marketing industry benchmark 2003.